Who gets first dibs at Super Bowl tickets? It’s a question that the NFL has long wrestled with, especially as it has seen its biggest game evolve into a must-see, pop-culture phenomenon.
So what about the average football fan?
Of the league’s allotment, they say they made 1,000 tickets available to fans via a random lottery. That’s double the number of tickets the league offered via its lottery for last year’s game, a league spokesman said.
But this year, there’s a catch. The league says fans who won the right to buy those tickets must use them themselves rather than make a profit by selling to a ticket broker or online. The policy is designed to ensure that true football fans get to experience the Super Bowl.
StubHub spokesman Glenn Lehrman said ticket prices there were trending about 20 percent higher than recent Super Bowls during the weeks leading up to the game, which he attributes to — what else — the hype surrounding the game being played here.
“I’d call this the New York inflation prices,” he said.
The league also runs its own secondary resale market, the NFL Ticket Exchange, but don’t expect any discounts there. The cheapest ticket prices have been at least $2,500.
‘The secondary market’
Ticketing Technology Forum provides the perfect opportunity for professionals within the live entertainment industry to come together to share ideas, showcase new ticketing innovations, and to discuss where the industry is heading.
Brian Streich, International Marketing Director, StubHub International, will be joining us at Ticketing Technology Forum 2014 at Wembley, 18-19 March. He will explain how through the use of innovation and technology, sports and entertainment businesses can create a more engaging fan experience.
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