Bad bots make the internet a fundamentally unfair place. Nowhere is this more clear than during onsales. Online ticketing organisations have found themselves on the front lines of the battle against bad bots.
Consider that one bot operator alone scooped up 1,012 tickets to a concert in 1 minute. Frustrated fans are forced to resale sites where margins can exceed 1,000% of face value. Some performers have gone to extreme lengths to remove bad bots from their onsales, including taking ticketing totally offline.
At Distil Networks and Queue-it, we think there’s a better way to bring fairness to ticketing. It is possible to keep ticketing in the 21st century while ensuring tickets get in the hands of true fans.
Stakeholders from politicians to musicians to fan alliances are clamoring for fairness in online ticketing. Organisations that don’t forcefully battle bots do so at their own peril. We believe that ticketing organisations can and should be the leading defense in the fight against malicious bots.
Queue-it will be joining #TBF19 to discuss best practices and challenge misconceptions related to bad bot mitigation strategies.
Visit Queue-it in The Marketplace to find out more about how to:
• Distinguish between good and bad bots
• Expose the worst of the next-generation bots
• Reveal how bad bots target online ticketing
• Cover the legislative landscape around ticketing bots
• Share best practices on how to beat bad bots