Ticketing companies like Pasadena, Calif.-based Goldstar and San Francisco-based Eventbrite are using increasingly sophisticated means — often digital — to match event and audience.
“Thirty to forty percent of events are not sold out,” said Mike Janes, a former StubHub CMO who also founded FanSnap. “Venues are always looking for new marketing channels to raise awareness of events.” (Read our exclusive speaker preview with StubHub’s Brian Streich here).
The gap exists even as interest continues to rise for live entertainment, owing to a cultural shift that values the experiential over the physical,” Janes said. “It’s like the old saying: ‘You can’t take it with you,’ ” he said. “You can take pictures and tell people you were there. That’s bragging rights for the rest of your life. Events are inherently social. It’s a shared experience.”
How can we increase our ticket-selling potential?
If you’re fascinated by this story and want to learn even more from the world of ticketing technology, join us in London, 18-19 March, for the Ticketing Technology Forum 2014.
We bring together the best and the brightest ticketing technologies from all sectors (sports, performing arts, concerts, cinema, festivals and visitor attractions) and a range of new market entrants under one roof to meet, present and discuss new opportunities together.
See you in London!
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Chloé Julien Founder & CEO, BandSquare, France
CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them
Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK
This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas
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At the Forum we made concrete progress with regards to selecting a new ticketing provider. I would be happy to recommend the Forum to other venues in the future.
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If you’re curious about the future, if you want to see how things are developing, if you wanna get to know your peers... you need to be at the Forum.
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For me the most important thing was to meet with all the different companies in ticketing and I’ve managed that, and I left with many business cards!