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Ticketing companies like Pasadena, Calif.-based Goldstar and San Francisco-based Eventbrite are using increasingly sophisticated means — often digital — to match event and audience.

“Thirty to forty percent of events are not sold out,” said Mike Janes, a former StubHub CMO who also founded FanSnap. “Venues are always looking for new marketing channels to raise awareness of events.”  (Read our exclusive speaker preview with StubHub’s Brian Streich here).

The gap exists even as interest continues to rise for live entertainment, owing to a cultural shift that values the experiential over the physical,” Janes said. “It’s like the old saying: ‘You can’t take it with you,’ ” he said. “You can take pictures and tell people you were there. That’s bragging rights for the rest of your life. Events are inherently social. It’s a shared experience.”

Read more here//

How can we increase our ticket-selling potential?

If you’re fascinated by this story and want to learn even more from the world of ticketing technology, join us in London, 18-19 March, for the Ticketing Technology Forum 2014.

We bring together the best and the brightest ticketing technologies from all sectors (sports, performing arts, concerts, cinema, festivals and visitor attractions) and a range of new market entrants under one roof to meet, present and discuss new opportunities together.

Download the programme preview here.

See you in London!

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