We got a deep look into the success and insights of how Rugby Football League’s (RFL) new membership platform for spectators, viewers and participants of the sport has gone.
Rick Jurkiewicz, the head of ticketing for the RFL, and membership manager Nichola Spencer told us about the layers of the website and app, including exclusive content, member benefits, participation features, ticketing integration, gamification and polls, and how they help to improve the fan experience and drive ROI.
“Data is key, data is the power,” said Spencer. “Listening to your fans and trying to get them to like you that bit more.”
Jurkiewicz added: “It’s not just about data capture, it’s about every touch point along the way.”
What are people saying?
The highest number of exciting conversations we've ever had at a conference!
Natalie Senyk Business Development Manager, Softjourn
The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!
Chloé Julien Founder & CEO, BandSquare, France
A very well organised conference and great fun too. Many exciting opportunities in the pipeline...
Lea Stiels Marketing Manager, Oxynade
CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them
Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK
2019 was our first year at the Forum, we are really happy and have had a lot of very exciting conversations.
Kelsey McGrath Operations Manager, PixelPin
This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas