Sukhinder Singh Cassidy, StubHub’s global president sat down with our founder Ian Nuttall to discuss business, technology, fans and… the future of ticketing.

Singh told the crowd of industry experts that, while it seems simple, the fans must always be at “the heart of what we deliver in ticketing.”

Nuttall added: “As an industry we should be thinking about better communication with our customers and earn trust and rebuild it and maintain it with our customers.”

The eBay-owned firm has become a major player in sports and entertainment with a host of different partners, including its biggest deal with Major League Baseball.

The StubHub executive, who has founded, successfully built and scaled technology companies, explained that the way to build trust is through primary partnerships.

Singh said that fans want a frictionless experience. She added that this involves utilising mobile technology, finding differentiation in the market, providing last minute access, and ensuring a safe and secure place to exchange tickets.

After some tough questions from Ian and the ticketing industry’s finest on touting, broker connections and the supply chain, Singh said: “The supply chain in ticketing is not easy. It’s fairly opaque and in some cases, could go down a lot of dark alleys.”

What are people saying?

The highest number of exciting conversations we've ever had at a conference!

Natalie Senyk Business Development Manager, Softjourn

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

A very well organised conference and great fun too. Many exciting opportunities in the pipeline...

Lea Stiels Marketing Manager, Oxynade

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

2019 was our first year at the Forum, we are really happy and have had a lot of very exciting conversations.

Kelsey McGrath Operations Manager, PixelPin

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark