
Connecting eCommerce & Entertainment
Title
15-16-17 Mar 2027
This is eCommerce for Entertainment!
Now in its second decade, TheTicketingBusiness Forum explores the opportunities of open, multi-channel connections to discovery, sales and distribution. The Forum is the essential meeting to learn from our industry’s leaders, discover what’s happening, re-connect with friends and make new connections into the global entertainment, sports, arts and leisure ecosystem.
More than ticketing, we now encompass the entire ticketing ecosystem from marketing and discovery through to pricing, CRM, analytics and loyalty.
Join us as we plug in, connect and re-engineer our ticketing business… together!
What to expect from #TBF2026 in 101 Seconds
10:30
Orlando
Conference / Event
Optimize your online learning
Speakers
Mary Jane, Terry Jack
11:30
Orlando
Conference / Event
Networking and Data Science
Speakers
Mary Jane, Terry Jack
Our Speakers, Panelists, Advisors and Judges
We’re thrilled to be guided by expert advisors and judges – and to welcome such a diverse, experienced and engaging line-up of speakers and panelists to the Forum
JON PALLET
Head of Communications, Hong Kong China Rugby
Aaron Lampkin
Vice President - Head of Ticketing, LA28 - 2028 Olympic and Paralympic Games
CLARE KENNY
CCO - TicketCo
FAQ
TheTicketingBusiness Forum is the world’s leading international conference dedicated to ticketing, eCommerce and live entertainment. Since 2013, it has brought together senior executives from sports, music, arts, attractions and live events to explore innovation across the entire ticketing ecosystem.
#TBF27 will take place on 15-17 March 2027 at Emirates Old Trafford, Manchester, UK. The three-day event includes conference sessions, networking, marketplace engagement and TheTicketingBusiness Awards.
The Forum is designed for senior leaders and decision-makers working in ticketing, eCommerce and live entertainment, including venues, rights-holders, promoters, producers, technology providers and solution partners.
TheTicketingBusiness Forum covers the full ticketing and entertainment commerce journey, including marketing and discovery, pricing and yield management, CRM and data, analytics, loyalty, payments, distribution and emerging technologies such as AI.
You can register your interest via the enquiry form on the website or directly via our Nuweb Group event registration portal. Participation options include delegate passes, sponsorship opportunities, exhibitor packages and the Hot Ticket Programme. The team will respond with the most relevant options.
TheTicketingBusiness Awards recognise leadership, innovation and achievement in ticketing across sports, music, performing arts and visitor attractions. The Awards take place during TheTicketingBusiness Forum and are the only global awards dedicated solely to the ticketing industry.
TheTicketingBusiness Forum is the only truly international, senior-level event dedicated entirely to ticketing and eCommerce for live entertainment. It brings together decision-makers from across sports, music, arts and attractions for open discussion, real-world insight and high-value networking - all in one place.
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Booking Information
Risk/Cancellation: You can cancel up to 60 days out from the conference and receive a full refund (less credit card/admin fees). From 60 days out there are no refunds but you are allowed to transfer your ticket to a colleague at no charge. All substitutions/badge changes must be submitted in writing to the event organiser prior to the event and a confirmation from us received as validation.
Group Discounts are available on bookings of 3+ delegates from the same organisation, paid on a single invoice. Group discounts may not be valid in conjunction with any other early-bird registration or special offers. Please contact the organisers to confirm group rates.
Right of Admission: In order to maintain the ratio of buyers/sellers and the delegate profile of the attendees, the organisers reserve the right to refuse or cancel admission. In the event an individual delegate pass is cancelled then notice will be put in writing and any delegate fee paid will be refunded.
Delegates: Payment is due within seven days of booking. If the event cannot take place due to government guidelines then the ticket will be held and transferred to the next live event.
Sponsors/Exhibitors: TheTicketingBusiness Forum is a ticketed event. Product, service and solutions suppliers can receive delegate passes as part of their sponsorship and exhibition packages.
Questions/Special Requests: If you have any questions or special requests then contact us for a quick response.
Is it only in English? The main conference and related panel discussions will be in English. We offer simultaneous translation as a special request – however, there may be additional costs for the provision of simtran. Please get in touch with us prior to the event for clarification.
Are there student/academic discounts? A limited number of conference places are available to accredited students (enrolled in courses related to the conference topic) and to academic professionals from recognised institutions. The discounted fee for student/academic participants is set at £149 (+tax) per person and tickets are provided on a first come, first served basis. Contact the organisers if you wish to apply for a student/academic pass.
Liability note: The organisers (Xperiology) do not accept liability for any loss of, or damage to, the personal effects of attendees to the event. We reserve the right to cancel, defer or modify the event proceedings without prior notice.
Important notice re COVID-19: Please note any interaction with the general public poses an elevated risk of being exposed to COVID-19 and we cannot guarantee that you will not be exposed while in attendance at the event. Xperiology is not responsible for the health and safety of this event. We encourage you to follow the venue’s safety policies, as well as local laws and restrictions.
Booking Terms and Conditions:
All bookings are subject to our full Delegate Booking Terms and Conditions, available in full on the following link: Booking terms & conditions for Xperiology’s events
Delegate Package
Your #TBF27 delegate pass includes:
- Access to all Forum conference sessions including breakouts and panels* on (27 & 28 April);
- Access to The Marketplace mini-expo, both days;
- A ticket to the Welcome Reception (evening 26 April);
- A ticket to the #TBA27 Winners Party (evening 27 April);
- Printed programme incl full attendance list;
- All networking lunches and coffee/tea breaks on both days;
- Discounted hotel rooms at our official hotels, including the on-site Hilton†;
- Post-event presentation/video downloads;
- Privileged access to online information and discussions pre- and post-Event;
- (optional) venue and site tours, where programmed.
DELEGATE FEE:
- 2027 Pricing to be available shortly *
Our Sponsors
Our thanks to these wonderful organisations for supporting this year’s Forum.
Latest Posts
The latest updates on the Forum, its partners and participants are posted in the news section


#TBF26 spotlights data, AI and fragmentation as ticketing’s future is debated

#TBA26: Winners unveiled at TheTicketingBusiness Awards 2026
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Feedback from past delegates
It was great to connect with so many customers and passionate professionals in the industry.

Jillian Als
CMO - Queue-It
A high-impact event in a fantastic setting. Everything — from the content to the connections — was first class.

José Ignacio Sánchez Butragueño
Managing Director/Partner - Andersen Consulting
A really valuable event with great conversations, insights, and connections throughout.

Daniel Cook
Head of Ticketing - Welsh Rugby Union
Advanced networks and opportunities at a global scale - great way to learn and connect with the businesses in the industry.

Su Jella
Director - Data & Insights
The Forum drives dialogue, collaboration, and innovation in ways that continue to raise the bar year after year.

Josef Lageder
Global Ticketing Partner Manager - SKIDATA
The amazing Forum! We talked with so many people, events organisers, venues and clubs...to really inform our vision.

David Cersosimo
CCO - BlackTicket
Packed with insights on everything from digital transformation and fan engagement to data, AI, and the future of ticketing

Amy Brailsford
Data & Insights Manager - Blackpool Grand Theatre
An amazing time meeting so many new people. I’ve taken away a full notebook of insights and many ideas for our operations.

Kat Voss
Ticketing Manager - Canberra Theatre Centre
The energy, the quality of the sessions, and the level of connection between attendees were all outstanding

Juan Pablo
Chief Commercial Officer - Manta Tech
A cracker of a conference. See you next year!

Lisa Holland
Senior Lead - International Product Marketing - CTS Event
Destination Manchester
The Forum and Awards will be hosted at Emirates Old Trafford, Manchester – the famous home of Lancs Cricket.
With over 3,600m2 of space, 38 meeting rooms, over 600 on-site parking spaces, excellent transport links and an expanded 250-bedroom Hilton Garden Inn on-site, Emirates Old Trafford is the ideal venue for the Forum.
Free on-site car parking is available for all attendees. A taxi from Manchester Airport takes approximately 20-25 minutes. The Metrolink tram stop at the stadium connects to the city’s three key rail stations, with trams every few minutes.
The official hotel booking link will be provided with your registration confirmation.