Discussion Paper #1: The Problem with Secondary Ticketing
In the first of pre-forum Discussion Papers, we look at six of the hottest industry topics – mobile, social media, NFC, dynamic pricing, portals and cloud computing – and consider which ones should be a priority for venues and rights-holders.
How can we protect our customers from the large profits of touts and fraudulent tickets?
Our free discussion paper ‘The Problem with Secondary Ticketing’ by Mike Weatherley, MP for Hove, East Sussex, UK, and also part-founder of the ‘All-Party Parliamentary Group on Secondary Ticketing’ explores more…
A transparent ticketing market
“This situation is not limited to the fans who simply waited too long to buy the tickets,” says Mike. “With internet ticket selling becoming more streamlined, touts are able to use sophisticated computer systems to automatically buy large volumes of tickets mere seconds or minutes after they go online.”
He continues: “This can often mean it is practically impossible for genuine fans to get access to the event, forcing them to rely on an artificially created secondary market and depriving the content creators of the revenue for their event. This is unacceptable.”