How’s your booking flow working? Have you optimised the customer journey to drive conversion? How do you benchmark your site’s performance?
This year’s forum will include rare insights into building the best booking flow – with expert guidance from Min-Jung Lin, Product Designer for ATG Entertainment.
Her session – From Research to Reality: Building User-Centered Ticketing Experiences – will draw on the latest customer research and industry comparisons which informed the customer journey design for one of the world’s foremost live entertainment producers and presenters.
In this exclusive session at #TBF25, Min-Jung will explore:
- The importance of user-centered design in ticketing.
- Common UX challenges in the ticketing journey.
- How UX research uncovers user needs and pain points.
- Balancing user experience with business objectives.
- Real-world case study: Transforming digital ticketing through research-driven design.
- Future trends in ticketing UX and actionable takeaways.
Join Min-Jung – and 500+ industry leaders from across arts, sports and entertainment – only #TBF25.
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