#TBF25 Preview: Data and AI – Learnings in Business Transformation
Off the back of record-breaking attendance at its Australian Open, Tennis Australia has amassed even more data on its audiences, sponsors and partners. But how does an organisation collate, store and utilise this information to improve its offers, its relationships and its own business processes?
Who better to provide some answers than Su Jella, Director of Data/Insights at Tennis Australia!
At #TBF25 Su will delve into the lessons of driving data and artificial intelligence (AI) projects to reshape modern businesses. Her talk will cover the following key areas:
- Introduction to Data and AI: An overview of what data and AI are, including definitions and basic concepts.
- Importance of Data in Business: How data is collected, managed, and utilized to make informed business decisions.
- Case Studies: Real-world examples of businesses that have successfully transformed their operations using data and AI.
- Challenges and Solutions: Common challenges faced by businesses in implementing data and AI solutions and strategies to overcome them.
We’re delighted to have Su’s experience and expertise at this year’s Forum: she’s a visionary leader and has received numerous prestigious awards, including being named among the Global Top 100 Innovators in Data and Analytics, winning the Women in AI (Asia Pacific) award, and being listed as one of the Top 25 Leaders in Australia.
Meet Su – and 500+ industry leaders from across sports, arts and entertainment – only #TBF25.
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