#TBF26 Preview: Same, Same… But Different
Promoters, platforms, and tech partners often see the same event differently. Join PASSO, Ticket Station Bulgaria, and NuWeb Group as they offer a 360-degree view of the industry’s biggest challenges.
Promoters, platforms, and tech partners often see the same event differently. Join PASSO, Ticket Station Bulgaria, and NuWeb Group as they offer a 360-degree view of the industry’s biggest challenges.
How promoters, ticketing platforms, and technology partners see the same events differently.
We are excited to bring this diverse panel to the stage at TheTicketingBusiness Forum 2026 to discuss how these different angles approach the same industry challenges, and what we can all learn by bringing these viewpoints together. While they all share the same goal, their perspectives on success and strategy often differ wildly.
Everyone attending the Forum knows something of ‘the ticketing business’. What’s rarer is the chance to hear from three people who see it from very different positions: one leading ticketing while also working close to event delivery; one running a large-scale ticketing platform focused on fan engagement; and one building the technology that supports ticketing platforms behind the scenes.
This session will explore how those perspectives approach the same challenges from different angles – and what the industry can learn by hearing them side by side.
The Panel
Atıl Aykar, General Manager, PASSO
Atıl has led the transformation of PASSO into a multi-vertical “SuperApp” ecosystem with 12 million unique users. With two decades of experience across major football clubs and promoters, he focuses on integrating ticketing with fintech and e-commerce to create a 365-day fan relationship.
Eleonora Mihova, CEO, Ticket Station Bulgaria
As CEO of the exclusive ticketing partner for Bulgaria’s largest promoter, Eleonora manages 100% of sales for the country’s highest-profile stadium concerts, including Ed Sheeran and Andrea Bocelli. She brings deep expertise in large-scale live operations and data-driven sales strategy.
José San Miguel, Managing Director, NuWeb Group
Founder of Nuweb Group with over 15 years in the sector, José focuses on facilitating scalable event technology worldwide. Having worked across multiple international markets, he provides a unique perspective on the technical and operational realities shaping the global ticketing landscape.
The Moderator
Jason Mastrine, Global Head of Ticketing Strategy, Protect Group
A strategic leader in the North American ticketing industry, Jason specializes in how integrated tech solutions improve fan engagement while optimizing revenue. Based in Denver, he leads global ticketing strategy for Protect Group.
Still time to join us next week! Don’t miss the chance to hear how these differing perspectives approach the same industry challenges – and what you can learn by hearing them side-by-side.
>> Join us in Manchester to gain the 360-degree view needed to drive smarter commercial decisions – exclusively at #TBF26 on 28-29 April.
#TBF26: Connecting eCommerce and Entertainment.
27-29 April 2026 | Emirates Old Trafford, Manchester
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