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Programme

#TBF25: The Advisors’ latest line-up additions

We’re excited to announce the latest additions to our already strong #TBF25 Advisory Board aka The Advisors.

As we continue to strengthen the Forum‘s content and coverage this year of certain aspects of our sector – in particular commercial theatre, touring shows and immersive experiences – these industry leaders will add their expertise, insights, and perspectives to shape the agenda for TheTicketingBusiness Forum 2025.

Latest additions to the 30+ band members of The Advisors all-star line-up are:

  • James Charrington – CEO, Dewynters (the kings of entertainment brands and marketing);
  • Georgia Bekyra – Ticketing, Event & Ops Consultant (drawing on her work with clubs and major events including Panathinaikos FC, Warwickshire CCC, UK Athletics, Everton FC and Arsenal FC);
  • Min-Jung Lin – Product Designer, ATG Entertainment (a UX mentor and expert who researches how customers interact with those booking flows);
  • José Sanchez Butragueño – Managing Partner, Braintrust (pricing and yield management expert);
  • Blake Tatroe – Independent Theatre Consultant (years of commercial theatre touring in new markets);
  • Steve Zapp – Live Booking Agent, International Talent Booking (bringing the artist perspective to gig sales and marketing);
  • Jeanene Valentine – Vice President of Ticket Sales, San Diego Seals (with an unparalleled track record of opening – and selling out – new stadiums across North America);
  • Ingrid Sutej – CEO & Founder, Temple Live Entertainment and Idili Live (the boutique events promoter, theatre producer and exhibitions presenter – including Mamma Mia! The Party, ABBA Super Troupers the Exhibition, and a variety of theatrical musicals in the UK and internationally, both traditional and immersive);
  • Suzi Arkley – Group Managing Director, Temple Live Entertainment and Idili Live (the live entertainment specialist that’s worked with Barclays ATP World Finals, The Sundance London Film Festival, Country 2 Country and even launched the world’s first arena roof climb Up at The O2).

With their combined knowledge, we’re delving deeper than ever into the entire ticketing and entertainment eCommerce ecosystem. From marketing and discovery to pricing, CRM, analytics, and loyalty, #TBF25 isn’t just about ticketing – it’s about the future of eCommerce and audience engagement.

THE ADVISORS take to the stage

The Advisors is the name for this band of experts that will be picking the playlists (themes to shape the 2025 Forum agenda) and ‘spinning the tunes’ (on stage and in the sessions) during the two days we are together.

We announced the first, 18-strong line-up of The Advisors back in October and they’ve been busy brainstorming, researching and planning their participations at the Forum.

Join us at #TBF25 at Emirates Old Trafford, Manchester (28-29-30 April 2025) as we plug in, connect, and re-imagine the entire eCommerce ecosystem, from marketing and discovery to pricing, CRM, analytics, and loyalty.