The last few years have seen massive innovation in the mobile commerce market. With handsets now more functional than ever before, they are playing a larger part in more aspects of our daily lives.

Five years ago who would have thought we’d be using our mobiles to buy tickets?

“Mobile is now a fundamental part of any social experience,” comments Jason Legg, Commercial Manager at Ticketscript, who will join our presentation line up on Day One of Ticketing Technology Forum 2013.

“Events are the pinnacle of social interaction and those companies and brands that can successful marry social, mobile, and ticketing, stand to benefit hugely”.

Jason will be showcasing Ticketscript’s integration of Apple’s Passbook, allowing customers an innovative storage solution to receive electronic versions of their tickets and storing them in one place.

Apple’s development of Passbook clearly shows how important they feel mobile will be for ticketing and this is reflected in Ticketscript’s early adoption of this software, says Jason.

“People want to be able to buy tickets quickly and securely through devices they feel comfortable with. Passbook’s ability to store these tickets safely on the buyer’s mobile coupled with Ticketscript’s fully optimised mobile ticketshop gives event organisers a highly sophisticated, but simple, ticket selling platform.”

“It’s easy to see how mobile and social are converging,” continues Jason.

“From buying a ticket on your mobile, to tweeting the purchase to friends, to showing as attending on Facebook, the social world is more connected. Offering ticket buyers functionality that augments and adds value to this process can only help conversion rate and repeat purchases.”

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What are people saying?

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark

At the Forum we made concrete progress with regards to selecting a new ticketing provider. I would be happy to recommend the Forum to other venues in the future.

Martin O'Donoghue Business Development Manager, Cork Opera House, Ireland

If you’re curious about the future, if you want to see how things are developing, if you wanna get to know your peers... you need to be at the Forum.

James Charrington CEO, Dewynters, UK

For me the most important thing was to meet with all the different companies in ticketing and I’ve managed that, and I left with many business cards!

Grégory Six Major Projects and Development Manager, AS Monaco, Monaco