The use of electronic tickets on smartphones is expected to become an increasingly common phenomenon, with over 34 billion tickets forecast to be sent to mobile devices over the next five years, according to new figures.

The ABI report, titled “Mobile Ticketing: Market Acceptance & Review of Competitive Platforms”, notes a range of technologies are used for authentication, including QR codes, near-field communications (NFC), SMS, mobile wallets, Bluetooth Smart, and dedicated iOS or Android apps.

The report predicts mobile tickets will be increasingly common for a range of uses, including airline boarding, public transport, stadium ticketing and major events.

In terms of technology used to authenticate tickets, the figures show 48% will rely on QR codes, NFC will be used on 30%, while SMS or other technologies will be used on 22%.

While NFC technology will have a compound annual growth rate of 100%, the established use of QR codes in many countries will see it remain the dominant mobile ticketing technology globally.

ADVANTAGES OF MOBILE TICKETING

According to analyst Phil Sealy, one of the big drivers of mobile ticketing is the ability to bundle tickets with other value added services.

“Moving forward it will be the integration of added value services, both from a user and service provider point of view which will spur on additional market growth.

“Added value enablement is not limited to one singular technology type with QR codes, mobile wallets, NFC and dedicated apps all able to expand offerings and provide platforms from which added value can be enabled.

“It will be interesting to see how beacons and Bluetooth Smart are built into the mix of technologies as they are able to support payment, LBS and offers along and could be adapted to ticketing as well.”

Read the full story here//

What are your thoughts on mobile ticketing?

Join us as we explore, debate and showcase the latest trends, innovations and technologies that will deliver the next generation of live entertainment ticketing solutions.

Email us.

Download the programme preview here.

What are people saying?

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark

At the Forum we made concrete progress with regards to selecting a new ticketing provider. I would be happy to recommend the Forum to other venues in the future.

Martin O'Donoghue Business Development Manager, Cork Opera House, Ireland

If you’re curious about the future, if you want to see how things are developing, if you wanna get to know your peers... you need to be at the Forum.

James Charrington CEO, Dewynters, UK

For me the most important thing was to meet with all the different companies in ticketing and I’ve managed that, and I left with many business cards!

Grégory Six Major Projects and Development Manager, AS Monaco, Monaco