Bringing together entertainment's global eCommerce ecosystem
The essential meeting to learn from our industry’s leaders, discover what’s happening, re-connect with friends and make new connections
Emirates Old Trafford, Manchester - 19-20 April 2023

Articles

The Extinction Path for Ticket Sellers Who can’t make the leap

It’s official! More searches are made through smartphones than desktops with some experts going as far to predict that the humble mobile could be the only computer for some within just two years.

Last year Google announced that smartphones had triumphed over desktop searches and its data is backed up by dozens of independent surveys which all point to phones and tablets being the favoured choice of today’s consumers.

With this in mind, it seems obvious for ticket sellers to make the leap into mobile sales. But are companies investing wisely and isn’t it time the industry stopped worrying about change and learnt to love selling tickets on mobiles?

To share his thoughts on the issue, Ticketing Technology Forum welcomes Jim McCarthy, an 18-year veteran of the Internet and e-commerce and Co-Founder/CEO of Goldstar (www.goldstar.com) – a US-based members-only, late-availability ticket seller.

Jim has spent his entire career in high-growth businesses and is widely acknowledged as one of the best commercial thinkers regarding ticket pricing. He’s the editor and main contributor to SellingOut.com (a website for live entertainment and arts marketers) and the curator and co-founder of TEDxBroadway. He likes to share his thoughts and insights and has spoken at conferences all over the world, including TED, SXSW, and more. His articles have been in Forbes, Fast Company and Business Insider.

Jim will be telling us how his company went from being a laggard to a leader and explaining why he believes underinvestment in mobile plays to our industry’s greatest weakness.

Anybody asking whether they need an app or mobile website will get a resounding “Yes” from Jim who firmly believes ticket sellers are destined for extinction if they fail to make the leap.

Ready to join the largest dedicated ticketing meeting in Europe? Register here.

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