It’s official! More searches are made through smartphones than desktops with some experts going as far to predict that the humble mobile could be the only computer for some within just two years.

Last year Google announced that smartphones had triumphed over desktop searches and its data is backed up by dozens of independent surveys which all point to phones and tablets being the favoured choice of today’s consumers.

With this in mind, it seems obvious for ticket sellers to make the leap into mobile sales. But are companies investing wisely and isn’t it time the industry stopped worrying about change and learnt to love selling tickets on mobiles?

To share his thoughts on the issue, Ticketing Technology Forum welcomes Jim McCarthy, an 18-year veteran of the Internet and e-commerce and Co-Founder/CEO of Goldstar (www.goldstar.com) – a US-based members-only, late-availability ticket seller.

Jim has spent his entire career in high-growth businesses and is widely acknowledged as one of the best commercial thinkers regarding ticket pricing. He’s the editor and main contributor to SellingOut.com (a website for live entertainment and arts marketers) and the curator and co-founder of TEDxBroadway. He likes to share his thoughts and insights and has spoken at conferences all over the world, including TED, SXSW, and more. His articles have been in Forbes, Fast Company and Business Insider.

Jim will be telling us how his company went from being a laggard to a leader and explaining why he believes underinvestment in mobile plays to our industry’s greatest weakness.

Anybody asking whether they need an app or mobile website will get a resounding “Yes” from Jim who firmly believes ticket sellers are destined for extinction if they fail to make the leap.

Ready to join the largest dedicated ticketing meeting in Europe? Register here.

What are people saying?

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark

At the Forum we made concrete progress with regards to selecting a new ticketing provider. I would be happy to recommend the Forum to other venues in the future.

Martin O'Donoghue Business Development Manager, Cork Opera House, Ireland

If you’re curious about the future, if you want to see how things are developing, if you wanna get to know your peers... you need to be at the Forum.

James Charrington CEO, Dewynters, UK

For me the most important thing was to meet with all the different companies in ticketing and I’ve managed that, and I left with many business cards!

Grégory Six Major Projects and Development Manager, AS Monaco, Monaco