Online ticketing services are moving onto mobile, but Brad Griffith, CEO of a startup called Gametime, says the experience still isn’t good enough.
For example, Griffith (whose previous startup Zappedy was acquired by Groupon) recalled using the mobile app from “a current leader in the space” to purchase baseball tickets recently, but he didn’t realise until the last minute that he had to print those tickets out.
As a result, he and a friend had to convince the owner of the bar they were at to print out the tickets, and they ended up missing out on the first inning — that might not seem like a huge deal, but Griffith argued that they lost a significant part of the value of their ticket. “It was just a huge disaster,” he said.
“With Gametime, on the other hand, everything is handled on the phone. You purchase a ticket on the app, then you just present your phone with the ticket at the gate and it gets scanned in. Not that Gametime is the only service to take advantage of this technology, but it’s deliberately limiting itself to tickets in these formats. So when you use the app, you know for sure that no printing will be required.”
How can we avoid situations similar to these?
If you’re fascinated by this story and want to learn even more from the world of ticketing technology, join us in London, 18-19 March, for the Ticketing Technology Forum 2014.
We bring together the best and the brightest ticketing technologies from all sectors (sports, performing arts, concerts, cinema, festivals and visitor attractions) and a range of new market entrants under one roof to meet, present and discuss new opportunities together.
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