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DISCUSSION PAPER: The Edinburgh Experience: A Bird’s-Eye View of

Our sixth pre-Forum Discussion Paper is now available, on request.

‘The Edinburgh Experience’ offers a bird’s-eye view of – the new ticketing portal for the city of Edinburgh.

Written by Advisory Panel member Jo Michel, the paper gives a first-hand account of the development of the project, which was launched in 2011.

“The Edinburgh Portal Project was originated to unify the customer experience when searching for events and activities across the city. I aim in this paper to give you a birdseye view of the experience of those involved in the project which was finally launched in 2011 as

I came to Edinburgh in June 2008 to be the Ticketing Manager at Hub Tickets, the agency which is operated by the Edinburgh International Festival and sells tickets for that festival and many others during the summer months each year.

Edinburgh – why a portal?
Edinburgh is a festival city. As everyone knows, it is the home of the largest of them all: the Edinburgh Festival Fringe; the prestigious Edinburgh International Festival; The Edinburgh Book Festival; Edinburgh Jazz & Blues Festival; Festival of Politics; Festival of Spirituality and Peace all of which run concurrently throughout August each year.

Edinburgh is also home to the renowned Traverse Theatre Company, has great touring venues in the Festival Theatre and Edinburgh Playhouse, the beautiful Queens Hall and a spectacular concert venue, The Usher Hall. The festivals unite these venues which usually run their own ticketing systems, sell their own seasons and market their own product in individual ways. The visitor to Edinburgh, outside of festival time, is often confused as there is no central booking agency, unlike during the festival when the programs of each festival make it easy to find what’s on, where…

*** Full Discussion Paper available on request ***



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