For the last two decades, the largest commercial theatre entity in the United States – Broadway – has been at the forefront of ticketing strategy, targeted marketing and sales forecasting in a business as unpredictable as it is reliably entertaining.

But how does a whole ecosystem answer pressing questions like: what makes a hit? Why do people come? How do audiences decide to pay several hundred dollars to share an experience with 1,000 other people that may or may not be to their liking?

Just short 12 months ago venues, producers, promoters and other members of the theater ecosystem had little or no integrated data options commonly understanding their businesses through a series of non-integrated reports and dashboards.

A year later the data environment in theatre ticketing is totally different as a result of the introduction of new tools, deployment of new processes and increased understanding of the importance of data.

Forum sponsors and speakers, Activty Stream will present alongside Shurbert Ticketing to explain how the Broadway venue owners have made major steps towards a truly data-driven culture, on site in Dublin on 5 April.


Meet Activity Stream, Shubert and 450+ ticketing business leaders on site at the Forum. Register here.

What are people saying?

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark

At the Forum we made concrete progress with regards to selecting a new ticketing provider. I would be happy to recommend the Forum to other venues in the future.

Martin O'Donoghue Business Development Manager, Cork Opera House, Ireland

If you’re curious about the future, if you want to see how things are developing, if you wanna get to know your peers... you need to be at the Forum.

James Charrington CEO, Dewynters, UK

For me the most important thing was to meet with all the different companies in ticketing and I’ve managed that, and I left with many business cards!

Grégory Six Major Projects and Development Manager, AS Monaco, Monaco