Even though the idea itself describes a revolutionary change in ticket buying, V-Commerce is actually taking us back to the roots of human communication.

After years of teaching our fingers to do the talking, voice assistants are now enabling us to use our mouths again to make purchases. In this transaction, however, your conversation partner is a virtual shopping assistant.

More precisely, V-Commerce describes an interaction between the user and, in most cases, a commercial website solely by using speech recognition technology to place and check orders, or to obtain web-based information, anytime and anywhere.

But… the true power, however, lies in the smooth integration with ordering systems and payment processes.

Next month, at TheTicketingBusiness Forum in Manchester, Tonia Luykx of Amazon Pay and Mark Prethero of London Theatre Direct will share the stage – exploring how V-Commerce has transformed the ticket-buying experience in London’s West End.


If you’ve not signed up yet and want to join us – click here.

See the full Forum programme with 60+ speakers here.

What are people saying?

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark

At the Forum we made concrete progress with regards to selecting a new ticketing provider. I would be happy to recommend the Forum to other venues in the future.

Martin O'Donoghue Business Development Manager, Cork Opera House, Ireland

If you’re curious about the future, if you want to see how things are developing, if you wanna get to know your peers... you need to be at the Forum.

James Charrington CEO, Dewynters, UK

For me the most important thing was to meet with all the different companies in ticketing and I’ve managed that, and I left with many business cards!

Grégory Six Major Projects and Development Manager, AS Monaco, Monaco