Our Hot Tickets Programme invites leading organisations to TheTicketingBusiness Forum who are looking to evaluate upgrades to their ticketing, CRM, membership or digital marketing platforms in the next 18 months and will be ‘shopping around’ on site.

In an effort to get to know our Hot Ticket recipients (we like to call them Hotties), we asked each of them a few questions in a quickfire interview.

It would be pretty boring to just ask about the upgrades they are evaluating at the Forum (although of course we asked this too), so we threw in a few curve ball questions too. Enjoy!

Next up is Fred De Graaf – Commercial Director for DG Theaterproducties, who will be joining the Forum on 17-18 April at Emirates Old Trafford, Manchester.

What is your job role at DG Theaterproducties?

Commercial Director

What’s something people don’t know about your organisation?

We deliver all segments of theater productions: from musical to opera and everything in between

What was the last sporting event you went to?

Ajax – Legia Warschau

What’s the best concert you’ve ever been to? 

Electric Light Orchestra – Ziggo Dome Amsterdam 2016

When you visit a venue, what do you notice first?

The hospitality at the door

What’s the last ticket you bought?

Train ticket to Amsterdam for my wife

What are you most proud of?  

I Will become grandfather in march 2018

What three things always cheer you up?

Good coffee / driving my very old military jeep on an early summer evening in the countryside / having dinner at the same time as my wife!

What would your autobiography be called?

Carpe diem!

And the all important question… Dogs or cats?  

Writing right now with 2 cats between me and the laptop… but just because my true labrador friend is in Heaven!


Meet Fred, and all our other Hotties, at the Forum on 17-18 April in Manchester. Earlybird passes (including a free hotel night) are available here.

What are people saying?

The highest number of exciting conversations we've ever had at a conference!

Natalie Senyk Business Development Manager, Softjourn

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

A very well organised conference and great fun too. Many exciting opportunities in the pipeline...

Lea Stiels Marketing Manager, Oxynade

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

2019 was our first year at the Forum, we are really happy and have had a lot of very exciting conversations.

Kelsey McGrath Operations Manager, PixelPin

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark