Bringing together entertainment's global eCommerce ecosystem
The essential meeting to learn from our industry’s leaders, discover what’s happening, re-connect with friends and make new connections
Emirates Old Trafford, Manchester - 19-20 April 2023

Articles

Speaker Preview: Revenue potential of Customer Experience

For 2019, we are thrilled to welcome Martin Gammeltoft, VP – Commercial Operations, Activity Stream to the speaker lineup in Manchester.

Martin will join an expert panel in April to give insight on how leading entertainment businesses are now leveraging their data and insights – and product offer – to deliver micro-personalisation. Recently, Manchester City shared their season ticket renewal campaign featuring a personalised, lip-synced video of the manager saying “Welcome David” before 
panning to a dressing room with David’s shirt hanging alongside his heroes.

With a background in concert services and ticketing, Martin Gammeltoft now heads up the commercial side of Activity Stream, a company dedicated to transforming Live Entertainment and Sports organisations. By connecting data across silos and applying AI to support sales, marketing, pricing and customer experience, Activity Stream makes it easy and affordable for any organisation that wants to extract the full value from their data. He will join an international panel at TheTicketingBusiness Forum in April to share experiences and insights on how your team can boost revenue by focusing on the customer experience.

 

Hear more and meet Martin alongside 500+ ticketing business leaders on site at the Forum. Get in touch to find out about registering your place for Europe’s largest ticketing meeting.

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