The global ticketing marketplace has experienced rapid change in a short time. Both pushed – by technology innovation – and pulled – by rising customer expectations – our sector is playing ‘catch up’ with the wider world of e-commerce. StubHub reinvented the ticket resale marketplace when it appeared in 2000.

The company’s industry firsts include the introduction of the first ticketing app, the first interactive seat mapping tool and the first live entertainment rewards program.

Two decades on, the eBay company remains the world’s largest ticket marketplace. Counting more than 130 properties – including MLB, NFL, NBA, NHL, MLS, NCAA, Matchroom Boxing, Everton FC, Northampton Saints, Xolos de Tijuana, Sónar Festival, Latin American MC Residente, KPOP superstar XIA and Bilbao BBK Live – as business partners.

But the market is evolving. Rightsholders are increasingly bringing resale ‘in-house’, with government agencies and consumer groups pushing for more legal reforms to restrict resale. We ask: where next for the ticketing world’s innovator?

We are delighted to welcome to the 2019 Forum stage: Sukhinder Singh Cassidy, President, StubHub.


Sukhinder Singh Cassidy has founded, successfully built and scaled technology companies at the intersection of media and commerce throughout her career. As SVP and President of StubHub, she is advancing global expansion and championing technology innovation to deliver a superior fan experience.

Sukhinder and the StubHub team advocate for fans in search of the best choice, providing open access to live events and connecting fans with their favourite teams, shows and artists around the world. Prior to StubHub, Sukhinder was Founder of theBoardlist, a talent marketplace that matches women leaders with Board opportunities.

She was also Founder and CEO of Joyus, CEO of Polyvore and co-founded Yodlee. Sukhinder also held senior leadership positions at Google, including serving as President of its Asia Pacific and Latin American business.


We sit down for a fireside chat on the morning of Wednesday 10 April. Want to join us? Get in touch to register now.

What are people saying?

The highest number of exciting conversations we've ever had at a conference!

Natalie Senyk Business Development Manager, Softjourn

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

A very well organised conference and great fun too. Many exciting opportunities in the pipeline...

Lea Stiels Marketing Manager, Oxynade

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

2019 was our first year at the Forum, we are really happy and have had a lot of very exciting conversations.

Kelsey McGrath Operations Manager, PixelPin

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark