How important is a ‘mobile first’ strategy for ticketing transactions, making it easier for consumers to pay via their mobile device?
The importance of simple and secure solutions is also key to the successful implementation of connected commerce. PayPal will show us how its innovative approaches to ticketing payments and technology is helping its efforts to win the mobile payments race.
Taking us through the mobile ticketing revolution, we are delighted to welcome to the stage:
- Mike Davies, Director of Sales (UK and Ireland), Paypal UK
PRIOR TO HIS PRESENTATION IN MARCH, MIKE PROVIDED SOME KEY INSIGHT INTO THE ADVANTAGES OF MOBILE TICKETING…
1. How would you define the mobile revolution in ticketing?
“Ticketing, like many other sectors, is seeing an increased amount of transactions via mobile. In terms of mobile payments, it’s not simply about replicating a card payment on a smartphone or tablet. Instead, it’s about creating a more personalised and seamless customer experience”.
2. What’s the incentive for a ticket buyer to move to mobile?
“Over the last few years, there’s been an historic shift in consumer behaviour and lifestyle: largeley attributed to the rise of smartphones. Ticketing must adapt to this shift in consumer behaviour, and tap into what people are already doing. Across the population, laptops are still the device most often used, but mobile is gaining ground, especially with younger consumers. The ability to connect with consumers across multiple channels and touchpoints, simultaneously as well as interchangeably, will be critical for success and continued growth”.
3. How important is simplicity in the ticket purchasing journey for the customer?
“Paypal is about making it easy for people to pay online and on mobile, and checkout as quickly and securely as possible. Essentially, making it easier for businesses and customers to transact”.
4. How do you see ticketing changing in the coming years?
“The growth of online and mobile shows no sign of slowing. Technology will increasingly enable new and uniquely personalised customer experiences, fundamentally changing how businesses and consumers interact”.
5. What are the technologies that are driving this change?
“The combination of mobile devices, sensors like beacon, the integration of data such as online search, with social and onsite purchasing, and the creativity of app developers will greatly impact people’s experience across online, mobile and in-person environments”.