We wanted to build on our exploration of ‘ticketing data insights’ for arts and entertainment, and have been on the hunt for the best analysts in the business. Our research paths led us to Pennslyvania-based John Elliott.

John co-founded Elliott Marketing Group (EMG) in 1999 with the mission of helping customers develop and execute more effective direct response campaigns by focusing on their target, offer, tests, and response and relationship management processes.

Today, through the aggregation of data sources, he advises numerous arts organisations how to be more effective. His work with Pittsburgh Cultural Trust on the SmArt collaborative database in Pittsburgh’s Cultural District landed the ‘Oscar’ of the database world. Prior to founding EMG, John was Senior Vice President of Database Marketing for DMW Worldwide, a direct response advertising agency specialising in the insurance, healthcare, financial services, energy, communications, and non-profit sectors.

While at DMW Worldwide, John was responsible for creating the database marketing and data mining division, making it one of the agency’s most profitable businesses in 1998. We welcome his insights into getting the most out of the data you have (and addressing the data you will need).

For #TTF17 John will join our session on Performing Arts and Theatre Ticketing on 5 April.

For the session, we’ve pulled together a selection of leading thinkers in arts and theatre ticketing. First some thoughts on what may have been going wrong in the arts world with commercial approaches. Then, best practice insights from one of the pioneers of data insights in North America’s arts sector. And, finishing with one of the boldest experiments in audience development we’ve ever seen: scrapping prices and offering Pay What You Decide across the venue’s creative programming. We’ll finish with an open mic Q&A.

Join the debate, meet the panel and network with 450+ ticketing business leaders here.

What are people saying?

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark

At the Forum we made concrete progress with regards to selecting a new ticketing provider. I would be happy to recommend the Forum to other venues in the future.

Martin O'Donoghue Business Development Manager, Cork Opera House, Ireland

If you’re curious about the future, if you want to see how things are developing, if you wanna get to know your peers... you need to be at the Forum.

James Charrington CEO, Dewynters, UK

For me the most important thing was to meet with all the different companies in ticketing and I’ve managed that, and I left with many business cards!

Grégory Six Major Projects and Development Manager, AS Monaco, Monaco