England Netball and SecuTix join #TBF19 to share expertise & stories on their pair-up to improve efficiency.
The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.
According to Nielsen, across eight key markets, 84% of general sports fans have an interest in women’s sports (they stated they had an interest in both male and female sports, or just in women’s sports). Of those, 51% are male. This confirms that women are interested in watching women’s sports and that women’s sports represent a major opportunity to engage male fans.
England Netball is setting the pace in driving this change and embracing the opportunity. With the Commonwealth Gold victory against Australia in Australia early last year, then the recognition of both the team as the greatest sporting moment at the BBC Sports Personality of the Year Awards, 2018 was one amazing year.
2019 continues this trend with the Netball World Cup being hosted in Liverpool and tickets are nearly sold out.
With 1.4 million women and girls playing netball each week the opportunity is now here to change the funding model for England Netball. Government funding is reducing and this makes membership and events a core part of the business model going forward.
SecuTix and its 360 product platform is enabling England Netball to take control of its distribution and engage with its key audiences. The platform also allows the organisation to channel many other events and activities online to improve efficiencies.
Jo Sinclair, England Netball Commercial Director and David Hornby, MD of SecuTix, will discuss the strategy for change, the initial results and where it might take them in the future for the exciting women’s sport.