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#TBF24 Preview: LW Theatres’ multi-venue migration

#TBF24 – Sharing the migration insights from the LW Theatres and Line-Up collaboration

#TBF24 – Sharing the migration insights from the LW Theatres and Line-Up collaboration

“Moving ticketing systems can be a complex and daunting challenge. Moving systems with more than a hundred shows across six venues with a target of zero downtime and an advance matched to the penny is something else entirely.”

That’s the scene-setter for this special #TBF24 session with Martin Crosier, Director of Ticketing, LW Theatres and Chris Crossley, COO & Co-Founder, Line-Up.

LW Theatres strong collaboration and partnership with Line-Up was the key to the success of this ambitious ticketing systems migration.

With over 20 years’ experience in Box Office, Sales & Ticketing in the West End, Martin (pictured left) now heads up the ticketing business at LW Theatres. Over the last seven years he helped transform its sales, use of data science, tech ecosystem, ticketing services and the in-house teams to optimise the whole operation.

Chris (right) has a background in product design with over 12 years’ experience in designing and developing digital ticketing products that have been used by millions worldwide.

This exclusive session will cover:

  • What went well – tips for any organisations looking to switch systems;
  • What we learnt – what both sides would approach differently having completed the migration;
  • Data – insight into KPIs and meaningful datapoints;
  • Actionable takeaways – learnings others can take back to their organisations.


Meet Martin and Chris, learn the lessons from this complex project and network with 100s of entertainment execs – only at #TBF24 next month. GET IN TOUCH TODAY to register your place.