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Innovation

#TBF24 Preview: Tate’s Omnichannel Directions

Print, Books, Memberships, Fashion, Kids, Homewares… and Tickets. How is Tate embracing omnichannel online?

Print, Books, Memberships, Fashion, Kids, Homewares… and Tickets. How is Tate embracing omnichannel online?

There’s more to Tate than its four bustling, world-renowned art galleries. The organisation is on a journey to reach around the world with its art collections and collaborations.

How is this institution creating a world-class, omnichannel website to support its strategic goals?

Join us at #TBF24 to hear from Matt Thorley (left), Head of Sales and Will George (right), Head of E-Commerce at Tate, to discuss the why and the how they are bringing ticketing, merchandise, membership and much more into a seamless online experience.

Our guests will be guided in conversation by Tom Dawson (center), Director of Digital, Association for Cultural Enterprises.

In this exclusive #TBF24 session, Tom will guide Matt and Will in a discussion on these key aspects of this project journey:

  • Where did it start? Tate site pre- and post- recent changes.
  • Why a 360° approach and a single user journey? Is it really needed?
  • What difference does a single basket make to conversions and sales?
  • How do you get users and visitors to return to the site? Is there a sweet spot?
  • Where and how do you benchmark? Look for inspiration for a really great online user experience or omnichannel approach?

Explore the ideal omnichannel experience – and network with 100s of entertainment execs – only at #TBF24 next month. GET IN TOUCH TODAY to register your place.