With the postponement of the Rugby League World Cup into 2022, the tournament’s Head of Ticketing, Shah-Zeib Ahmed has the role of dealing with – initially – the refunds process while still building towards the biggest and best RLWC ever.

Sharing insights into the original sales strategy – and how ticketing and marketing plans have been finetuned in the extended timeframe – we’re delighted to welcome this sports ticketing leader to the #TBF21 conference line-up.

Shah-Zeib comes from a tourism and hospitality background after successfully running a number of successful businesses in Austria. An exchange term abroad during his business undergraduate course in Vienna quickly resulted in Shah-Zeib finding his new home – in Manchester. From there the journey only got better, where in the iconic Maracanã during the 2014 FIFA World Cup Brazil, Shah-Zeib fell in love with the world of ticketing. It happens!

Some highlights since ticketing captured his energies:

  • MBA Football Industries, University of Liverpool;
  • 2018 FIFA World Cup Russia;
  • FIFA U-20 Women’s World Cup France 2018;
  • FIFA Women’s World Cup France 2019;
  • and many more…

Switching to another ‘form of football’, at RLWC2021 he is the Head of Ticketing, tasked with the delivery of the most-inclusive edition of the tournament staging the Men’s, Women’s and Wheelchair tournaments across several iconic venues in England.

Explore the future of ticketing major sports events with Shah-Zeib – and 400+ ticketing industry leaders – only at #TBF21


What are people saying?

The highest number of exciting conversations we've ever had at a conference!

Natalie Senyk Business Development Manager, Softjourn

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

A very well organised conference and great fun too. Many exciting opportunities in the pipeline...

Lea Stiels Marketing Manager, Oxynade

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

2019 was our first year at the Forum, we are really happy and have had a lot of very exciting conversations.

Kelsey McGrath Operations Manager, PixelPin

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark