#TBF24 Preview: Embedded Protection… with the Power of AI
Giving customers confidence to buy tickets… whatever the weather!
Background photo by Catrin Johnson on Unsplash
Giving customers confidence to buy tickets… whatever the weather!
Background photo by Catrin Johnson on Unsplash
The ticketing sector is plagued by many external factors out of our control, causing event-goers to second-guess their commitment to attend live events or sports matches.
As such, prospective ticket buyers are looking to protect the big-ticket items they invest in. In turn, this gives venues and ticketing partners ample opportunity to optimise protection… and now with the power of Artificial Intelligence (AI).
In a special #TBF24 session Joe Calnan, Partnership Director for Live Entertainment Ticketing, Cover Genius will explore the past, present and future of AI in the event space and how embedded protection can allow ticketing partners to increase core conversions – selling more tickets, earlier and at an optimal price, around the world.
In his role, Joe is responsible for seeking and developing high value partnerships in the live entertainment and ticketing industry. Cover Genius is integrated with 70+ ticketing partners, including Ticketmaster, AXS, See Tickets, Seat Geek, Vivaticket, Audienceview and Tessitura. And together with its partners protect the global customers of some of the world’s largest digital companies including Uber, Klarna, Amazon, Booking Holdings and Ryanair.
Join Joe, understand the value chain of refund protection and network with hundreds of entertainment, events and experience execs – only at #TBF24 this month!
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