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#TBF24 Preview: Sunderland’s digital matchday strategy

NFC in front: Transforming the matchday experience at Sunderland AFC.

NFC in front: Transforming the matchday experience at Sunderland AFC.

From first meeting at TheTicketingBusiness Forum to implementing one of the most advanced digital access solutions in UK football, Sunderland AFC has been on a strategic digital transformation of its matchday experience with SKIDATA.

In a special session at #TBF24, the club, its technology partner and strategic advisor will share the development story to date including the selection of NFC technology for the Stadium of Light, the back-office ticketing processes and team onboarding, through to deployment, challenges and fan communications.

We’ll explore these topics with experts:

  • Rob Holmes, Ticketing Manager, Sunderland AFC
  • Brandon Furse, Senior VP – Operations, General Sports Worldwide
  • Jeff Sheldon, Head of Sports and Entertainment, UK & Northern Europe, APT SKIDATA

The session will finish with a teaser of ‘cool stuff’ around NFC entry tokens, innovation in hospitality and VIP areas, and how the platform positions The Black Cats to bridge the real and virtual worlds of fan engagement with collectibles, biometrics and Web3 for the future.

Meet Rob, Brandon and Jeff – and network with 100s of sports, entertainment and events execs – only at #TBF24 next month.