Ticketing is changing Marketing. So how should Marketing change Ticketing?
For 2017, we are thrilled to welcome James Charrington, CEO, Dewynters to the speaker line up in Dublin.
James draws on 25 years of expertise in arts marketing – both as an independent consultant and through leadership positions in the UK and continental Europe, including 7 years as International Commercial Director for Stage Entertainment.
He started his career with a 12-year stint at theatre marketing agency Dewynters, returning to the agency after a 15 year gap in April 2016 as CEO. It’s an agency that has both changed with the business and changed the business itself. Remember that Dewynters was the agency that created the first entertainment show brands like Les Miserables and Cats in the 80s.
Ultimately, everything Dewynters does for its clients is about growing the audience, selling more tickets, driving more revenue and improving marketing effectiveness.
Most recently, Dewynters opened its operation in Hamburg, Germany as it looks to provide a “seamless service” for producers working across Europe and the US.
As one of our keynote speakers for 2017, James will be exploring how these key drivers are reshaping the agency business (as it moves to provide a seamless service across international markets) and how the digital and real worlds are blending.