#TBF25 Preview: Broadway’s Marvellous Marketplace
How does the world’s greatest concentration of theatres operate in today’s multi-platform world?
With 41 professional theaters – each with 500+ seats – in the Theater District and Lincoln Center, Broadway remains one of the world’s most complex entertainment markets.
As audiences buy tickets across platforms like Telecharge, Broadway.com, TodayTix, Ticketmaster, and SeatGeek, shows must navigate a complex but connected sales ecosystem.
Bringing insights and answers, the Forum is delighted to welcome back to its stage: David Andrews, Senior Vice President, Shubert Ticketing (A Division of The Shubert Organization) and colleagues Kyle Wright (Vice President Marketing and Business Development) and Eric Schwartz (Vice President Ticketing) to present:
* * * * * The Marvellous Marketplace * * * * *
Redefining Ticketing, Distribution, and Audience Strategy
in a Multi-Platform World
This special performance – unique to #TBF25 – explores how primary systems, distributed inventory, and data tools are reshaping audience strategy.
We’ll look at how insights into where, when, and why people buy can help producers and venues make better marketing decisions, improve efficiency, and build longer-term audience relationships.
With Broadway as the lens, and relevance for West End and touring markets, this session offers a practical look at modern ticketing and audience engagement.
Join David, Kyle, Eric and 450+ entertainment leaders for The Marvellous Marketplace – only at #TBF25.
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