#TBF25 Preview: Creating Inbox Gold – from Martians to Igglepiggle

If – as we learnt at last year’s Forum – an email address is more valuable than a gramme of gold*, how can you use this to grow ticket sales?

In an exclusive session at #TBF25, Hugh Gledhill – the Marketing Strategy Director at Layered Reality – will explore how to do just that. We’ll discover how to create “Inbox Gold” with winning examples from the Martians (Jeff Wayne’s The War of the Worlds: The Immersive Experience) and Igglepiggle and friends (In the Night Garden Live).

THE PRESENTER

Hugh Gledhill has 25 years experience launching and scaling marketing for leisure and entertainment start ups. Combining deep expertise in event sales, ticketing, lead gen/CRM, and website optimisation, he took Family Tickets from concept validation to the world’s first Shopify-integrated ticketing platform, and transformed Layered Reality’s ticketing path creating 217% increase in mobile revenue.

THE SHOWS

Jeff Wayne’s The War of The Worlds: The Immersive Experience blends live acting, VR, and cutting-edge special effects to bring this sci-fi adventure to life. Guests experience a real Martian invasion with live actors, multi-sensory effects, and Jeff Wayne’s iconic score!

Younger audiences have been charmed and delighted with In the Night Garden Live where they the magical world of In the Night Garden and see Igglepiggle, Upsy Daisy, Makka Pakka and friends brought to life before their tiny eyes with full-size costumes, magical puppets, enchanting music and breathtaking projections.

Join Hugh – and 450+ entertainment leaders – for Creating Inbox Gold: How to Prospect for Marketing Success only at #TBF25.

Yes! Register me for #TBF25

*Editor’s note: Given the rise in gold prices, it might be two email addresses per gramme. But still so valuable!