#TBF25 Preview: Spotlight on Starlite
Spain’s finest ‘fashion and fun’ festival – and its integrated approach sales (Credit: Starlite Marbella)
Spain’s finest ‘fashion and fun’ festival – and its integrated approach sales (Credit: Starlite Marbella)
The future of ticketing isn’t just about technology—it’s about collaboration.
In this exclusive #TBF25 session, vivenu, Tickex Live, and 3D Digital Venue will showcase how APIs and strategic partnerships are transforming ticketing and event experiences.
Tickex Live is the official ticket seller for Marbella’s Starlite 2025 – the ‘best boutique festival in the world’. After fourteen editions, it has established itself as the longest running festival in the region, with more than 60 days of concerts. Tickex Live is working along with vivenu’s ticketing platform to streamline sales for high-profile events such as this. vivenu empowers organisers around the world to gain full autonomy over their ticketing experience and customer data. Their advanced platform gives organisers more freedom to build the customer journeys they want to leverage ticketing as their most important business asset.
We’ll also discover how integrating 3D Digital Venue’s immersive technology boosts audience engagement, improves the purchasing journey, and increases conversions from 5% to 9%.
International Perspectives
We welcome:
- Rosa Martinez, Tickex Live – Director of Product, Marketing and Operations;
- Maik Erkelenz, Marketing Director, vivenu;
- Francis Casado, Co-founder & Chief Revenue Officer, 3D Digital Venue.
Panel Points
Using the Starlite Festival as a case study, the panel will cover:
- Unlocking New Revenue Streams: How next-generation ticketing platforms and 3D seat visualization tools can elevate sales, reduce friction, and foster higher customer satisfaction.
- API-Driven Partnerships: Why open, seamless integrations offer event organizers and ticketing companies unprecedented opportunities for collaboration and innovation in the live events space.
- Reaching Emerging Audiences: Tapping into a post-pandemic, mobile-first consumer base that is digitally savvy, socially connected, and hungry for engaging, end-to-end event experiences.
- Real-World Success Stories: Examples of how Tickex Live, powered by Vivenu and 3D Digital Venue, is creating a unified ticketing solution that meets modern fans where they are online, on their phones, and ready to discover the next great live experience.
Once again the Forum is bringing together the key players shaping the ticketing purchase experience and showcasing the real impact on revenue and conversion. This will be the first time Tickex Live and Vivenu share the stage, making it a fresh conversation with firsthand insights.
Join this and 30+ sessions ONLY at #TBF25
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