FREE WHITE PAPER: The relationship between CRM and the Arts
Our second pre-Forum Discussion Paper is now available, upon request.
Written by Eugene Carr, Founder & CEO, Patron Technology, New York, USA, the Paper gives insight into how CRM within the arts can be greater explored, and provides advice on how organisations can best utilise this important marketing tool.
Changing times
“We’ve moved to a time in which the “transaction” (a ticket sale or a donation) is no longer an end in itself,” says Eugene. “Rather, the transaction now represents the beginning of a customer relationship.”
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