With a cry of “Off the couch. And into the theatre!” we’re delighted to welcome back not one, not two but three of Broadway’s finest for a one-off performance at #TBF23.
David Andrews, Senior Vice President, The Shubert Organisation (centre) will share the limelight with his colleagues Kyle Wright (left, Digital Projects Director) and Eric Schwartz (Director Ticketing Ops) as they explore Broadway’s post-pandemic recovery.
“We’re back from Covid… sort of,” says Andrews. “Audiences have returned, but with new preferences, expectations, purchasing habits… and yes, office schedules. Meeting ticket-buyers where they are now is proving crucial to driving ticket sales and creating meaningful experiences.”
Join the team from Broadway’s leading ticketing business to learn about returning trends in the year after pandemic, as well as the key ticket-driving (and audience-developing) initiatives which are bolstering Broadway’s return in this new era of work-from-home, last minute purchases and stay on your sofa-competition.
Get your pass today. #TBF23 is just two weeks away!