The TicketingBusiness is delighted to welcome Sean Kelly, Founder of Vatic to its expert speaker line-up for the 10th edition of the Forum.

For over a decade Sean was Head of Marketing at performing arts organisations large, and small across the USA. During this time he gained a deep understanding of live event pricing, and developed a new way of thinking about what we should be charging for a ticket.

Sean will explore:

  • How a fan-centric approach to dynamic pricing can yield extraordinary results (and doesn’t gouge customers);
  • The common misunderstanding in dynamic pricing– there’s a lot of urban legend out there;
  • And the importance of the ‘conversation’ – after all, every time a fan buys a ticket, they are having a conversation with your organisation. It’s a conversation about value. 

As Sean says: “At the end of the day, the point of dynamic pricing is to listen to what they are saying. What does it mean for them to attend an event? What value do they place on that experience?”

“True dynamic pricing means letting the fans decide. It’s about finding the right price. Because when you find the right price for each event, you ensure that fans are getting the value they expect from the experience.

Want to join Sean and hundreds of ticketing leaders at the Forum? Let us know and we’ll get you registered.

What are people saying?

The highest number of exciting conversations we've ever had at a conference!

Natalie Senyk Business Development Manager, Softjourn

The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!

Chloé Julien Founder & CEO, BandSquare, France

A very well organised conference and great fun too. Many exciting opportunities in the pipeline...

Lea Stiels Marketing Manager, Oxynade

CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them

Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK

2019 was our first year at the Forum, we are really happy and have had a lot of very exciting conversations.

Kelsey McGrath Operations Manager, PixelPin

This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas

Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark