According to a market research report, Near Field Communication (NFC) Market Global Forecast & Analysis (2011 2016) is expected to reach $10015.96 million by 2016.
NFC technology equips user with an ability to make a cashless payment using his/her mobile phone. In 2011, mobile payment is the major factor driving the NFC market and it will continue to do so for next five years. The NFC mobile payment market is expected to cannibalize the smart card payment market.
Near Field Communication technology has been around since the last few years but hit the market just in 2010. Till 2009, this technology was undergoing pilot testing phase.
Could NFC technology benefit your venue (and customers!)?
At Ticketing Technology Forum 2014, NFC technology will be explored through case studies of the platform being using within the live entertainment industry.
You can read the report summary in full by clicking here.
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