Are you making the most out of your data? According to experts on Broadway, it should be seen as your biggest asset and be treated as a vital business tool in maximising sales and marketing.
The Shubert Organisation has been at the forefront of American theatre since the start of the 20th Century. The company currently owns and operates 17 Broadway theatres and six other venues. Its ticketing arm provides every segment of the entertainment industry with a single source for all its ticketing needs.
Kyle Wright, Senior Interactive Marketing and Analytics Manager, has spent the last four years developing a data marketing platform to increase ticket sales. He will be revealing how his efforts have paid off and will give valuable advice on improving your own systems.
Kyle will be co-presenting with colleague, David Andrews, Senior VP, Shubert Ticketing and exploring:
- What’s working across web, email, direct mail and social media;
- How to build a data infrastructure to serve future marketing needs;
- How best to leverage data to increase sales;
- New marketing and engagement opportunities;
- How best to build a data infrastructure to serve future marketing needs.
Ready to make the most of your data? Join us in Dublin to learn from Kyle and David and meet 450+ ticketing experts. Register here.
What are people saying?
The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!
Chloé Julien Founder & CEO, BandSquare, France
CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them
Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK
This is the focal point of the ticketing industry in Europe, where the decision-makers meet and exchange ideas
Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark
At the Forum we made concrete progress with regards to selecting a new ticketing provider. I would be happy to recommend the Forum to other venues in the future.
Martin O'Donoghue Business Development Manager, Cork Opera House, Ireland
If you’re curious about the future, if you want to see how things are developing, if you wanna get to know your peers... you need to be at the Forum.
James Charrington CEO, Dewynters, UK
For me the most important thing was to meet with all the different companies in ticketing and I’ve managed that, and I left with many business cards!