The first day of Ticketing Technology Forum 2015 is over… and what a day it was!
Kicking off with Mike Spradbery, UKI Mobile Leader at IBM Cloud Software, who peered into the future of mobile phone technology and after that we had Andy Maguire, Associate Director of Ipsos MediaCT, discussing social media usage and the key trends currently taking place.
We then had a lively panel session with Julian Jenkins, CEO of Servette FC 1890; Angela McGuire, Ticketing & Merchandising Manager of Red Bull Air Race and Andrew Collier, Creative Director of Minor Entertainment.
The trio went over the pros and cons of social media engagement and how that relates to ticket sales.
Before the lunchtime slot, Arnaud Reyre, Ticketing Manager at Paris Saint-Germain and Julien Piwowar, President of PACIFA took us through the massive overhaul of the club’s ticketing operation including introducing a 3D mapping seat system.
Paris Saint-Germain realised that something needed to be done when they saw that only 18% of sales were online and 52% of ticketing phone calls were going unanswered. Thanks to investment in the ticketing system, 92% of tickets are now sold online and call time has been reduced by 75%
Following the lunch break in The Marketplace, we had our Innovations Showcase which is a chance to learn about new technologies in the sector. Each speaker had 20 slides with a maximum of 20 seconds per slide to show off their product. Those presenting included VE Interactive, Tessitura Network, Never Empty, Crowdhandler and Green 4 Solutions.
We were then treated to a session with Director of Cloud Evangelism at Microsoft, Beat Schwegler, who discussed the advantages of cloud technology.
To round off the day, Worldpay Vice President – Travel, Thomas Helldorff, took us through the world of online payments and then Paul Williamson, Managing Director of Sports Ink Associates and Tony Pearson, Consultant FIFA World Cup/MATCH Services debated how to cope with high demand events such as the upcoming Rugby World Cup and last summer’s FIFA World Cup in Brazil.
If you didn’t attend Day One of Ticketing Technology Forum 2015, you missed all this and the St. Patrick’s Night party in the Sky Bar!
Join us for Day Two or follow us by using the #TTF15 hashtag or by downloading the Ticketing Technology Forum 2015 app.