Thanks to everybody who joined us at #TBF24. Here's to 2025!


#TTF16 Day One Highlights

Day one of Ticketing Technology Forum’s most international event to date was received very well in Dublin today. Queues at registration and a jam packed conference room has created quite the buzz amongst ticketing’s finest.

Ian Nuttall, Founder, commented that delegates were seeking him out during the day to compliment the excellent content delivered at the Crowne Plaza. Ian opened the day by storming the conference room with a GoPro strapped to his head, demonstrating how seldom we view the journey of our customers through their eyes. To illustrate the point further, three attendees had a GoPro bestowed upon them so that we can understand the Forum through the eyes of our own customers. Who knows what nuggets of wisdom the footage will reveal.

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From dynamic pricing strategies to the future of mobile and social, our world-class speaker line up delivered some outstanding presentations to a room over flowing with ticketing professionals.

Kicking off the Forum, Geraldine Wilson, General Manager, Amazon Tickets discussed how to best serve and engage your audience in the ever-growing digital world and how Amazon live by the rule of being ‘obsessed with their customers’.

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Demonstrating the power of social media , Hammarby Fotboll spoke of a time when a marketing budget of £0 resulted in the highest average attendance in the league of 29k, and Saad Afzal of Live Nation took the audience through the fascinating journey of creating the first ’empty pocket festival’ at Download – the lesson being always test your product on outside parties.

Ana Morillo Arroyo, Global Strategic Pricing Director of Spain’s fast growing NH Hotel Group, delved into the ways in which the venues are keeping up the pace of the industry. With technology shifting at a rapid pace, strategies such as dynamic pricing are empowering organisations to embrace and utilise innovative pricing ideas.

“The biggest risk is not taking a risk at all”.

In the Marketplace, our sponsors networked with 400+ delegates from 28 countries around the world and headline sponsor SAP demonstrated some really exciting tech on stage during the afternoon.

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The conference today has set the bar extremely high, not only for tomorrow, but for all future events of its type, accentuated by the excitable chatter about the inaugural Awards ceremony tonight.

Winners will be announced over a private three-course meal at Europe’s number one tourist attraction, check back tomorrow for the results.

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