TheTicketingBusiness Forum is set to take place next week at Emirates Old Trafford in Manchester on Thursday and Friday, and in the build-up we have been highlighting some of our VIP guests that will be joining us. 

Antony Parry is the box office and Porth Eirias operations manager at Venue Cymru, which is located in Llandudno, Wales. 

The venue has a jam-packed schedule, including musicals Chicago and Dreamgirls, and the 2023 Welsh Open, which will witness snooker stars descend on Llandudno. 

TheTicketingBusiness: “What’s exciting in ticketing and technology?” 

Antony Parry:I love API’s and how far these have advanced with new integrations available to enhance customer journeys and simplify the customer service pathway.

The development of entry management systems has changed the game for us in terms of what we can now do with getting our customers into our performances and events.

TTB: “What’s on the roadmap for the next 6-12 months?”

AP:We are looking at customer service in more detail and how we can improve the customer journey overall, from the point in which someone books a ticket right up to the day of the event, and more importantly collecting feedback after their visit to ensure we constantly improve our services.

“We will be looking at what is out there to enhance this and it must integrate with our current ticketing and FOH systems.

“We also want to look at additional payment options when paying online, things like Paypal, Apple Pay and Andorid wallet so customers have flexibility on ways they can pay for their tickets, we are also keen to explore offering finance options or paying by instalments for customers given the current cost of living crisis.”

TTB: “What are you looking forward to most about the Forum?”

AP:Reconnecting with familiar faces post-pandemic and also meeting new ones along the way. Really excited for the keynote speaker!


What are people saying?

We return from another Forum having shared experiences and, above all, conversations with all of our colleagues and customers. As always, great to see you all.

Francis Casado Co-Founder & Chief BDO, 3D Digital Venue

The latest technology trends and strategies applied in the field of entertainment. So much knowledge. Such a great experience!!

Eleftherios Apostolakis Ticketing Manager, OFI Crete FC

A very well organised conference and great fun too. Many exciting opportunities in the pipeline...

Lea Stiels Marketing Manager, Oxynade

The highest number of exciting conversations we've ever had at a conference!

Natalie Senyk Business Development Manager, Softjourn

The Forum was very impactful to me as an attendee, especially for the first time. I look forward to joining many more

Edson Crevecoeur SVP Strategy & Data Analytics, Miami HEAT/FTX Arena

Reflecting on some great days at the Forum. Great people, knowledge sharing, insights and ideas.

Thomas Torjusen Chief Digital Officer, Norwegian Professional Football League