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#TBF21 Preview: If ever there was a time to engage audiences, it’s now!

We’re delighted to welcome back to the speaker line-up Bart Wiley – a familiar (and very fan-centric) face to our community over the years.

After 20 years with the Seattle Sounders organisation wrapping up as Chief Business Officer for the MLS team, Bart now serves as the CEO, North America for Cedar Packaging Group, the bespoke ticket and merchandise giftware specialists.

At #TBF21, Bart will share his observations and organisational mantras after two decades in North American sport. Here’s a couple of hints: “Stop attempting to please everyone” and “Just do it, take a freaking risk”.

He will also discuss his take on the future of fan engagement as we continue to crawl out of a pandemic (“We’re still one cycle away from something that resembles normal”) and will be urging us all to keep in mind that “if there was ever a time for fan engagement, it’s now”.

Join Bart and 350+ ticketing business leaders at #TBF21 to rebuild your organisation and re-energise your fan experience.
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