After five years we are a truly global Forum. So, naturally, we need to embrace the biggest ticketing market in the world: China. We are delighted to welcome to the 2017 programme Luke Xiang, Vice President of Weying.
One of China’s tech unicorns, Weying has fully embedded and integrated a ticketing service for movies, shows and sports into the popular WeChat and QQ mobile social platforms. It is now the Chinese leading ticketing, marketing and distribution platform for film, performance, sports and other entertainment projects based on mobile social network. To put this in perspective: For its cinema offers – which include a partnership with cinema systems provider Vista Group – WeYing’s daily sales peak has rocketed to 6 million tickets representing more than 30% market share and 95% cinema penetration in less than three years. It also offers on-line ordering for merchandise and concession services for movie-goers and fans.
In the year up to August 2016, its box office contribution for released, distributed and co-distributed movies exceeded US$3bn. Global media player Wanda Group is a strategic investor and partner in Weying. Wanda itself has acquired the AMC (USA), Odeon (UK) and Hoyts (Australia) cinema chains in recent years. Weying is in process of expanding its services to Hongkong, Malaysia, Taiwan, USA and other markets with local offices.
Luke will guide us through Weying’s approach to “mobile social marketing as the key driver for leisure and entertainment consumption.” He says “we are always chasing one dream to provide the nextgen ticketing experience by connecting entertainment market with social networks to connect user, content and venue with value added services.”