Join us at #TBF26 in Manchester, 27-29 April 2026 Best rate NOW available - Save £200!
#TBA26 - Get ready to celebrate the finest in our industry - Nominations open Wednesday 7 January 2026
Welcome! Our latest registrations include: Hong Kong China Rugby, Smart Arena Entertainment S.A., Delight, STH Group, Billy, CTS Eventim, PinniSOFT, Axess AG, ATG Entertainment Limited, Future Ticketing, Ticket Station Bulgaria, cultureclient, Ticketmaster UK, Two Circles, Club Sports Events, nolock, Ticket Station, PACIFA 3D, CMSA Consultancy, menta tech...

Articles

VIDEO: Implementing a Smart Pricing Strategy

A couple of months back we previewed a panel session on Smart Pricing, taking the theory and exploring the case studies behind it.

Jump forward to TheTicketingBusiness Forum 2019 and our friends at Smart Pricer had a packed room for their session on the real challenges, solutions, and to-do lists for implementing Smart Ticket Pricing.

Franz Blechschmidt, MD and Founder discussed with Chocoversum, St. Moritz and FC Bayern Basket how they have successfully implemented a Smart Pricing strategy.

To bring the case studies to life, here’s a short video Smart Pricer have created from their session earlier this month.

Posted in Articles