#TBF26 Preview: Connecting the Fan Journey – from Ticket to Turnstile to Till
Connect the fan journey – from discovery to drinks – to dwell-time, spend, and insights.
Connect the fan journey – from discovery to drinks – to dwell-time, spend, and insights.
From ticket to turnstile to till: building a connected fan journey that grows dwell-time, spend and insight.
The fan journey does not start at the gate and it certainly does not end at the seat. Bringing together leaders from ticketing, payments and major venues, this panel at TheTicketingBusiness Forum will tackle a growing commercial challenge across live events: how to connect the full customer journey to unlock revenue, insight and loyalty.
From ticket purchase to entry and on-site spend, multiple systems and stakeholders shape the experience, but few truly own it end to end. As expectations rise and tolerance for friction falls, every delay or disconnected touchpoint becomes a missed opportunity.
This panel asks a blunt question: are venues and event operators leaving money on the table by failing to connect the journey from ticket to turnstile to till?
Bringing together leaders from ticketing, payments and major venues, the session explores how joined-up identity, frictionless payments and real-time data can drive earlier arrival, longer dwell-time and higher spend per head, while still protecting trust and transparency in an increasingly scrutinised market.
Featuring insights from:
- Sana Ali Aamir, Regional GM – Northern Europe, Fever;
- Vicky Cheevers, Head of Marketing & Communications, The Royal International Air Tattoo;
- Stuart Whittick, Head of Finance, RFU/Allianz Stadium and
- Grant Wyatt, Sales Director, FEP PAY.
This commercially-focused discussion will challenge legacy thinking around ownership of the customer relationship, expose where valuable behavioural data is being lost, and examine what it really takes to personalise the fan experience at scale.
>> Understand how connecting the fan journey can increase dwell-time, unlock spend, and deliver the insight needed to drive smarter commercial decisions – exclusively at #TBF26 on 28-29 April in Manchester.
#TBF26: Connecting eCommerce and Entertainment.
27-29 April 2026 | Emirates Old Trafford, Manchester
Share this