Thanks to everybody who joined us at #TBF24. Here's to 2025!


#TBF22 Guest Spotlight: Royal Opera House

In the countdown to #TBF22, we’re highlighting some of the VIP guests that will be joining us in Manchester for this year’s TheTicketingBusiness Forum. This week, we spoke to Neil Jones, head of ticketing at London’s Royal Opera House.

Jones has been the head of ticketing at the Royal Opera House since October 2018 and has previous experience as a consultant for The Broadway Theatre in Peterborough, to help reopen the venue. Jones has also been the operations director for Cambridge Live, a ticketing agency for the city, where he oversaw the development and operational running of venues around Cambridge, as well as working on Cambridge City Council’s outdoor events programme.

Before Cambridge Live, Jones spent just over 16 years with Cambridge City Council in various roles focused on events and venues.

TheTicketingBusiness: What’s exciting in ticketing and technology?

Neil Jones: “What excites me is that we are barely just scratching the surface with where ticketing and technology can and will go. Technology advancements are expanding to a point where the ideas that they support are breathlessly playing catch-up. As just one example, I’m interested to see which player will dominate the metaverse when it reaches mainstream use.”

TTB: What’s on the roadmap for the next 6-12 months?

NJ: “For me the roadmap features various advancements focused around digital ticketing and better self-service for customers. Whilst these are within our sights, my main focus is not whether we can deliver these but more how they can make a tangible difference to our customers’ lives. Our roadmap is and always will be a route to better improving the experience for the customers.”

TTB: What are you looking forward to most about the Forum?

NJ: “I had a blast at my first one in 2021! I’m looking forward once again to doing some great networking and also about seeing through the lens from different sectors which often inspires a bit of lateral thinking that leads to new ideas.”