Revenue management teams are comprised of people with different aptitudes for analyzing hard data, soft data, unknowns and risk. Some are “instinct-driven” and some are “data-driven”… but the challenge for every team leader is how to tap into the knowledge and experience of the entire team.
At the Ticketing Technology Forum 2013, Analytix will launch a new cloud-based revenue management service that helps bridge the gap between instinct and analysis.
“Instinct does matter.” It might sound like an odd statement coming from Anil Malhotra, Founder and President of Analytix. His company advises arts and sports organizations across the US, Canada, Europe and Australia on data-driven revenue management strategies.
“You will never encounter the exact same scenario twice,” continues Malhotra. “So, your team needs to develop an understanding (or instinct) on how to manage hard data, soft data, unknowns and risk. We call this revenue intelligence.”
“A common roadblock to developing revenue intelligence is one-size-fits-all reporting and analysis. If your team is made up of ‘instinct-driven’ types and ‘data-driven’ types, then one-size-fits-all analysis will not allow everyone to fully comprehend the strengths, weaknesses and opportunities of the current strategy and situation.”
The new revenue management service from Analytix will fuse predictive analytics and advanced data visualization into one customizable application, says Anil – an approach that will allow teams to ‘intelligently collaborate and address key questions related to supply, demand and pricing’.
Explore the future of live entertainment ticketing, only at Ticketing Technology Forum 2013, in London.
Pictured: AnalytixLive, a cloud based revenue management application that fuses predictive analytics and advanced data visualization
What are people saying?
The best networking place I've been to. I was able to get very high level leads and meet relevant partners. You did a great great job to gather such high level and exhaustive people!
Chloé Julien Founder & CEO, BandSquare, France
CIOs, CTO,s Chief Execs... all those people turn up at this event. it’s a fantastic opportunity to engage with them
Rick Jurkiewicz Head of Ticketing, The Rugby Football League, UK
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Niels Henrik Sodemann Managing Partner/CEO, Queue-it, Denmark
At the Forum we made concrete progress with regards to selecting a new ticketing provider. I would be happy to recommend the Forum to other venues in the future.
Martin O'Donoghue Business Development Manager, Cork Opera House, Ireland
If you’re curious about the future, if you want to see how things are developing, if you wanna get to know your peers... you need to be at the Forum.
James Charrington CEO, Dewynters, UK
For me the most important thing was to meet with all the different companies in ticketing and I’ve managed that, and I left with many business cards!