#TBF26 Preview: Journey of a sole ticketing platform to a life style SuperApp
Transform ticketing into a SuperApp to boost fan engagement, revenue, and sponsor opportunities.
Transform ticketing into a SuperApp to boost fan engagement, revenue, and sponsor opportunities.
Sharing the journey from ticketing platform to multi-vertical SuperApp, Atıl Aykar, General Manager of PASSO, will explain to the #TBF26 audience how fan engagement and commercial growth can be maximised.
PASSO is a ticketing giant in Turkey. The group has been selling match tickets and season tickets for 36 teams of the Turkish Football Federation’s Super League and First League competitions since 2014. PASSO then entered the Events & Live Entertainment sector in 2019 – extending its platform to selling tickets for shows, concerts, theatre, basketball and special workshops. It is on track to be the highest grossing ticket sales in Turkey.
In his session Atil will discuss how the SuperApp model connects ticketing, e-commerce, data, and engagement to reshape the fan journey, unlock new revenue streams, increase fan lifetime value, and strengthen sponsor-led commercial models.
“Ticketing platforms are evolving into innovation-driven fan ecosystems,” says Atıl. “I will explore how a SuperApp model connects ticketing, e-commerce, data and engagement to reshape the fan journey. Through real-world learnings, it shows how this shift unlocks new revenue streams, increases fan lifetime value and strengthens sponsor-led commercial models.”
Find out how PASSO has transformed digital ticketing into a multi-vertical SuperApp, and learn practical strategies to evolve ticketing from a transactional service into a sustainable engine of fan engagement and commercial growth – only at #TBF26.
#TBF26 Connecting eCommerce and Entertainment.
27-29 April 2026 | Emirates Old Trafford, Manchester
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