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Attendance

#TBF27: Hot Tickets Programme

Our Hot Tickets programme provides complimentary VIP delegate passes for #TBF27 to industry professionals that are ‘shopping around’ for new ticketing, marketing, data, insights, and event technology solutions .

  • Are you a direct employ of a team, venue, promoter, producer, visitor attraction or primary rightsholder?
  • Is your organisation looking to upgrade elements (or all) of its ticketing, digital marketing, data or eCommerce infrastructure over the coming 6-18 months?

If it’s Yes to both of the above then… Hit the button below to apply for a ‘Hot Ticket’.

What’s included in your free VIP Registration

Delegates that qualify for our Hot Tickets will be registered for a COMPLIMENTARY VIP registration (worth £795) which includes:

  • Access to all Forum conference sessions, breakouts, and panel discussions (16 & 17 March);
  • Access to The Marketplace mini-expo, both days;
  • A ticket to the Welcome Reception (evening 15 March);
  • A ticket to #TBA27 TheTicketingBusiness Awards 2027 Presentation & Winners Party (evening of 16 March);
  • Printed programme including full attendance list;
  • All networking lunches and coffee/tea breaks on both days;
  • Discounted hotel rooms at our official hotels, including the on-site Hilton†;
  • Post-event presentation/video downloads;
  • Privileged access to online information and discussions pre- and post-Forum;
  • Plus: (option) Add-on Venue Tours at discounted rate, where programmed.

Why Attend #TBF27 in Manchester?

More than ticketing, #TBF26 encompasses the entire eCommerce ecosystem for live entertainment – from marketing, discovery and distribution through to pricing, CRM, analytics and fan loyalty as we evolve into a full Festival format for our milestone 15th birthday! What’s in the mix for 2027?

Together, we explore how you can:

  • Reach and engage wider audiences across sports, culture, and live events;
  • Drive ticketing revenues, attendance, and yield optimisation;
  • Streamline customer data and actionable insights;
  • Reward loyalty and repeat guests
  • Navigate digital transformation, AI, and emerging ticketing technology… and more.

 APPLY FOR A HOT TICKET FOR #TBF27

#TBF27: Connecting eCommerce and Entertainment.
15–17 March 2027 | Emirates Old Trafford, Manchester

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