#TBF26 Preview: Where ticketing conversion is decided

It’s that pivotal decision point in the booking flow: BUY NOW (or not to buy). But there are many factors leading up to the decisive moment.

For #TBF26, Francis Casado, Co-Founder and Chief Revenue Officer of 3D Digital Venue is sharing his wisdom – and anecdotes – on how the moments (just) before checkout can make or break a ticket sale.

“Ticketing performance is often measured at checkout, but buying decisions are shaped earlier in the journey” explains Francis. “At this year’s Forum I will show how seat selection influences conversion and average order value, and how that same moment of attention can support new, non-intrusive revenue opportunities within the purchase flow.”

Drawing on his experience applying 3D technology and virtual reality across industries – including live events, sports, mobile applications, real estate, and even pharma – Francis will reveal practical strategies for enhancing the buyer experience while maximising revenue.

Join Francis – and 500+ industry leaders – and dive deep into the pre-checkout experience… only at #TBF26.

Connecting eCommerce and Entertainment.
27-29 April 2026 | Emirates Old Trafford, Manchester

[Yes! Register me for #TBF26]

*N.B. The Earlybird discount – saving £100 on the delegate fee – ends Friday 6 March!